2008 U.S. Ad Spending And Rank

Procter & Gamble Co.	1	$4,838.1 million
Verizon Communications	2	$3,700.0 million
AT&T	3	$3,073.0 million
General Motors Co.	4	$2,901.1 million
Johnson & Johnson	5	$2,529.2 million
Unilever	6	$2,422.6 million
Walt Disney Co.	7	$2,217.6 million
Time Warner	8	$2,207.7 million
General Electric Co.	9	$2,019.3 million
Sears Holdings Corp.	10	$1,864.9 million
Ford Motor Co.	11	$1,856.0 million
GlaxoSmithKline	12	$1,827.0 million
Toyota Motor Corp.	13	$1,690.4 million
L'Oreal	14	$1,673.1 million
Walmart Stores	15	$1,659.8 million
Bank of America Corp.	16	$1,650.0 million
Anheuser-Busch InBev	17	$1,587.3 million
Sprint Nextel Corp.	18	$1,500.0 million
Sony Corp.	19	$1,464.9 million
JPMorgan Chase & Co.	20	$1,356.8 million
News Corp.	21	$1,337.8 million
J.C. Penney Co.	22	$1,314.0 million
PepsiCo	23	$1,293.9 million
Pfizer	24	$1,292.4 million
Kraft Foods	25	$1,272.1 million
Honda Motor Co.	26	$1,254.6 million
Macy's	27	$1,239.0 million
Target Corp.	28	$1,233.0 million
McDonald's Corp.	29	$1,201.0 million
Nissan Motor Co.	30	$1,199.3 million
U.S. Government	31	$1,195.6 million
Berkshire Hathaway	32	$1,186.1 million
Viacom	33	$1,178.6 million
General Mills	34	$1,174.3 million
Nestle	35	$1,138.8 million
Chrysler Group	36	$1,129.6 million
American Express Co.	37	$1,056.8 million
Mars Inc.	38	$1,037.6 million
Home Depot	39	$1,000.0 million
Citigroup	40	$970.7 million
Yum Brands	41	$960.8 million
Deutsche Telekom	42	$940.3 million
SABMiller (MillerCoors)	43	$934.0 million
Bristol-Myers Squibb Co.	44	$906.2 million
Kohl's Corp.	45	$890.0 million
Eli Lilly & Co.	46	$847.1 million
Bayer	47	$840.2 million
Kellogg Co.	48	$820.3 million
Microsoft Corp.	49	$802.3 million
Nike	50	$790.4 million
Lowe's Cos.	51	$789.0 million
SC Johnson	52	$774.7 million
Schering-Plough Corp.	53	$770.1 million
Estee Lauder Cos.	54	$770.0 million
Coca-Cola Co.	55	$752.1 million
Reckitt Benckiser	56	$725.8 million
Campbell Soup Co.	57	$711.1 million
LVMH Moet Hennessy Louis Vuitton	58	$687.3 million
Clorox Co.	59	$686.3 million
Comcast Corp.	60	$669.8 million
Capital One Financial Corp.	61	$654.1 million
Merck & Co.	62	$617.7 million
Wyeth	63	$614.0 million
Best Buy Co.	64	$596.0 million
State Farm Mutual Auto Insurance Co.	65	$576.1 million
AstraZeneca	66	$576.0 million
Visa	67	$549.1 million
Dell	68	$538.2 million
Diageo	69	$536.6 million
Kroger Co.	70	$532.0 million
Allstate Corp.	71	$526.2 million
Wells Fargo & Co.	72	$525.0 million
Hyundai Motor Co.	73	$512.8 million
Limited Brands	74	$502.0 million
Novartis	75	$494.7 million
FMR Corp. (Fidelity Investments)	76	$483.8 million
Boehringer Ingelheim	77	$482.1 million
Abbott Laboratories	78	$470.9 million
Progressive Corp.	79	$470.4 million
Wendy's/Arby's Group	80	$453.4 million
IBM Corp.	81	$445.7 million
DirecTV Group	82	$442.0 million
MasterCard	83	$437.5 million
Doctor's Associates (Subway)	84	$432.0 million
eBay	85	$429.1 million
Sanofi-Aventis	86	$422.8 million
Safeway	87	$420.2 million
Hewlett-Packard Co.	88	$412.1 million
Qwest Communications International	89	$411.0 million
Volkswagen	90	$407.2 million
Circuit City Stores	91	$404.6 million
Mattel	92	$403.4 million
Daimler	93	$401.3 million
Coty (JAB Investments)	94	$394.7 million
Burger King Holdings	95	$387.8 million
Fortune Brands	96	$386.0 million
Colgate-Palmolive Co.	97	$384.3 million
Lions Gate Entertainment Corp.	98	$375.4 million
ConAgra Foods	99	$352.4 million
Philips Electronics	100	$351.5 million